Marketing
Becoming a Data-Driven Marketer
Being data-driven is more than just looking at reporting sources and pulling off stats and numbers. In this talk, get the tips and approach to digital marketing from a data angle.
Reshma Patil
Manager, Paid Search, iProspect
Boston
Reshma has over 8 years’ experience in the digital marketing space across paid search, display, paid social, and client management; with 6 years dedicated to paid search. She has worked on client and agency sides, before deciding that agencies are where she’s the happiest. She has worked in media in six countries so far across industries like telecom, entertainment, retail, CPG, B2B software, Edu, Legal, and Pharma.
When she’s not working, she could be binge watching on Netflix, or driving around New England with road trips crafted around local diners/food joints
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