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Rebecca Swift Photo

Rebecca Swift

Director of Creative Planning, iStock (Getty Images)


Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Today, Rebecca is responsible for building image collections for iStock, the web’s original community for crowd-sourced royalty free stock images, media and design elements, and a subsidiary of Getty Images.

Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers in legal issues and keywording, and arranging photo shoots. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.

In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world.  Rebecca lectures at conferences and seminars across the globe and guest lectures at universities across Britain.  She has sat on the judging panel for most of Europe’s significant photography, design and advertising awards. Rebecca is currently conducting a PhD, exploring visual trends in the UK advertising imagery over the last 30 years.

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