Raj kicked off his ad career at Ogilvy NY as an Account Exec on the global re-brand of IBM, eventually travelling with the brand & agency to Singapore & London helping to launch & grow their fledgling digital disciplines. His experience in digital advertising includes working on great brands like Ford, Peugeot, Nokia, Evian, Marriott & Cadbury including leading the digital strategy for the famous Cadbury Gorilla campaign. Most recently he helped turn AMV/BBDO to the digital marketing powerhouse that it is today as their Innovations Director, working across a variety of brands including BT, The Economist, Cancer Research and The Famous Grouse.
With an undying love for entertainment, Raj has enjoyed working with creative comrades to put on exciting theatrical events around London, including taking a dab at standup comedy...he's been advised not to give up the day job.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.