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Rachel Denton

Sr. Manager of Revenue Operations, Armis

Rachel joined General Assembly in 2016, where she has since served as a Data Analytics instructor and mentor, allowing her to apply her 12+ years of industry experience and her passion for data, analytics and education. Rachel has built her career working at the intersection of technology and business at different tech companies in Austin, TX. She has held various engineering, operations, and analytics roles where she has helped to provide data-driven solutions to complex business challenges. Rachel has both B.S. and M.S. engineering degrees from the University of Texas at Austin.

When not working, Rachel enjoys grabbing brunch on a nice outdoor patio with friends or catching a local comedy show at one of the many great theaters in town.

In recognition of her exemplary service in the classroom as a Data Analytics instructor, Rachel has been selected as a member of General Assembly's Distinguished Faculty program.

Previously (314):

Email Marketing Essentials

Email Marketing Essentials

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action.

178 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

27 Times

Introduction to Google Analytics Workshop

Introduction to Google Analytics Workshop

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

19 Times

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

17 Times

Data Analytics Remote (Online)

Data Analytics Remote (Online)

Gain indispensable data analytics skills in this 10-week evening or 1-week accelerated course, on campus or online.

9 Times

Intro to Digital Marketing | FREE Online Livestream

Intro to Digital Marketing | FREE Online Livestream

In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.

9 Times

Introduction to Digital Marketing

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

8 Times

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

7 Times

Free Introduction to Digital Marketing

Free Introduction to Digital Marketing

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

6 Times

Data Analytics

Data Analytics

Gain indispensable data analytics skills in this 10-week evening or 1-week accelerated course, on campus or online.

5 Times

Intro to Google Analytics | FREE Online Livestream

Intro to Google Analytics | FREE Online Livestream

In this free, two-hour livestream, you’ll learn the basics of using Google Analytics, like how to track and evaluate performance, and draw insights to improve your bottom-line.

5 Times

Digital Marketing

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

4 Times

Intro to Data Analytics

Intro to Data Analytics

In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality in Google Sheets.

2 Times

Free Introduction to Data Analytics

Free Introduction to Data Analytics

In this hands-on introductory workshop, you’ll learn to ask the right questions of your data, while learning basic analytic functionality in Google Sheets.

2 Times

GA + Austin Public Libraries Present - Intro to Digital Marketing

GA + Austin Public Libraries Present - Intro to Digital Marketing

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

2 Times

Yelp + GA: Lean Marketing For Startups And Small Businesses

Yelp + GA: Lean Marketing For Startups And Small Businesses

Join Yelp for Business and General Assembly for a series of workshops focused on empowering business owners.

2 Times

Back To Work |  Relaunch Your Career Post-Pandemic

Back To Work | Relaunch Your Career Post-Pandemic

Back To Work | Relaunch Your Career Post-Pandemic

Yelp + GA: Empowering Business Owners

Yelp + GA: Empowering Business Owners

Join Yelp for Business and General Assembly for a series of workshops focused on empowering business owners.

Intro to Digital Marketing.

Intro to Digital Marketing.

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.

Instructor Summit 2019

Instructor Summit 2019

How might General Assembly’s Distinguished Faculty, and by extension our entire Expert Network, drive that mission for our learners and ourselves?

SMWATX: Email Marketing Essentials

SMWATX: Email Marketing Essentials

Private workshop during SMWATX 2020

SOCi Lunch + Learn: Email Marketing Essentials

SOCi Lunch + Learn: Email Marketing Essentials

One hour email marketing workshop for SOCi's marketing team of up to 13 team members.

Marketing Week | Email Marketing 101

Marketing Week | Email Marketing 101

Get an introduction to email marketing, covering best practices, design tips, what data to analyse, and more.

BEYOND: Scaling Creative Business

BEYOND: Scaling Creative Business

BEYOND is a one-day program hosted in Austin and DC to provide creative entrepreneurs insight and actionable steps for scaling their businesses.

Digital Marketing Remote (Online)

Digital Marketing Remote (Online)

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

The Digital Marketing Shakedown + Happy Hour

The Digital Marketing Shakedown + Happy Hour

How well do you know Digital Marketing? Want to find out how you stack up? General Assembly and Austin Digital Jobs are hosting an exclusive credentialing + happy hour event.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More