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    Pieter-Jan Feys Photo

    Pieter-Jan Feys

    Senior Lead Instructor, General Assembly

    Singapore

    With over 12 years of working experience in digital design, Pieter-Jan was essentially doing User Experience Design before the term even became popular. Starting out in 2008 as a web designer with a keen interest in usability, he later moved on to information architecture and interaction design, to finally become a UX consultant.

    Pieter-Jan has a lot of experience with discovering user needs through research and workshops, and has a hands-on approach when turning those user needs into possible design ideas through prototyping. He believes that getting customer feedback throughout the design process is essential in building successful products.

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