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Philippe El-Asmar

FinTech Consultant and Lecturer - Founding Partner and CBDO, Amareos

Hong Kong

Based in HK, Mr. Philippe El-Asmar is Founding Partner and CBDO at Amareos; he is also Founder and Principal at PEA Global Consulting, a boutique consultancy firm specialising in the Financial Services & FinTech segment and a Lecturer at HKUST and HKU on Finance and FinTech.

Prior to FinTech and Consultancy, Mr. El-Asmar had 17 years experience in global Financial Services. He has worked in the major financial centers (Paris, Tokyo, NY, HK...), across all asset classes and products.

Mr. El-Asmar served as Global Head of Equities Distribution and Head of Distribution of Asia Pacific at Barclays in Hong Kong managing a team of 800 sales professionals globally and as Global Head of Investor Solutions at Barclays in New York. At Barclays, he was a member of the Equities Executive Committee, Asia Pacific Executive Committee, Global Markets Management Committee and Senior Leadership Committee group.

Mr. El-Asmar pioneered of the Exchange Traded Notes Industry by creating the iPath ETN in 2006. Prior to joining Barclays Mr El-Asmar was the Head of Structured Investments Sales and Head of Structuring at Société Générale in NY and Head of Equity Structuring at Société Générale Tokyo.

Mr. El-Asmar is multilingual and graduated from ESSEC in France.

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