Peter is a Digital Marketing Consultant and founder of Minor Detail. He has 7 years experience creating digital strategy and capability for brands and businesses online.
He has broad experience in Digital Strategy, e-Commerce (incl. Amazon product marketing) and Content marketing.
He is passionate about identifying opportunities for brands to engage with targeted audiences and loves finding ways to leverage the relationship between content, SEO and online presence.
Peter has run e-Commerce C&W’s for General Assembly in Sydney, Melbourne, Singapore and Hong Kong and has been the Teaching Assistant for our Digital Marketing course.
As a firm believer of continual self investment through education, he enjoys keeping up with the latest trends through self-study, attending meet ups and avidly follows developments in the fashion and luxury goods space.
Building a Successful E-Commerce Business
This class will demystify all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site to how to make visitors buy your stuff.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Optimising Your eCommerce Business
You're an eCommerce retailer with a differentiated product and a great consumer value proposition. All you need to do now is optimise your business.