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    Peter Zurcher Photo

    Peter Zurcher

    Founder of Minor Detail and Digital Marketing Consultant

    Sydney

    Peter is a Digital Marketing Consultant and founder of Minor Detail. He has 7 years experience creating digital strategy and capability for brands and businesses online.

    He has broad experience in Digital Strategy, e-Commerce (incl. Amazon product marketing) and Content marketing.

    He is passionate about identifying opportunities for brands to engage with targeted audiences and loves finding ways to leverage the relationship between content, SEO and online presence.

    Peter has run e-Commerce C&W’s for General Assembly in Sydney, Melbourne, Singapore and Hong Kong and has been the Teaching Assistant for our Digital Marketing course.

    As a firm believer of continual self investment through education, he enjoys keeping up with the latest trends through self-study, attending meet ups and avidly follows developments in the fashion and luxury goods space.

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