Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert.
LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Outside of business hours, Peter supports the analytics community globally through the creation of MeasureCamp (a Digital Analytics unconference) and MeasureBowling.
Impacting Business Through Analytics
Every organisation is aware of the need to be “data driven” if they are to succeed. In this talk we delve into the best practice for data usage when it's in abundance.