Peter Marx, CTO Los Angeles, before joining the Mayor's Office, Marx served as the Vice President of Business Development at Qualcomm Labs, Inc., commercializing a variety of emerging technologies. Previously, Marx was the Vice President of the Technology and Digital Studio at Mattel, Inc. where the company received a Webby award, the highest award for excellence in online content. Marx managed Analog Protocol, a media-technology consultancy; served as the Chief Technology Officer for Vivendi-Universal Games and Vice President of Emerging Technologies for Universal Studios; and held engineering and producer positions at Electronic Arts. Early in his career, he served as an engineer on a variety of telemedicine, digital video, radiological imaging, and biomedicine applications for UCLA and 3M Company.