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    Peter Dempster

    New Market Development, Reach Now

    Seattle

    Pete leads strategy and market development for ReachNow, a premium mobility services company by BMW, BMWi and MINI. In that role he cultivates public and private partnerships across North America and coordinates market intelligence and academic research efforts. Previously, Pete was the business development and sales manager for DriveNow, a free-floating electric vehicle car sharing service in San Francisco. Prior to that he was a senior engineer for advanced energy storage devices at BMW Group Research and Technology Office in the Silicon Valley. He earned master and bachelor of science degrees in engineering at the University of California, Davis.

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