Penelope is a digital analytics specialist who has worked for a range of companies including the Discovery Networks, Global Radio, Tui Travel and PwC.
More recently, she founded The Data Touch, a digital analytics consultancy and training business helping UK and French clients reach better business outcomes with data.
She has a passion for solving business problems with data and machine learning. She is currently building a machine learning prototype to predict online sales for e-commerce companies.
She also teaches at top Business Schools and regularly delivers data and analytics corporate training.
Creating Impact with Data: The Unsexy Truth
Despite all the hype around data and analytics, many businesses are still hitting a brick wall when it comes to leveraging it…The truth is, it’s not all about data and tech!