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Paul Nieuwenhuys

Founder & Director, Hooked Online


Paul’s amazing story started 6 years ago with a homemade packet of mixed sinkers he put for sale on eBay for $9 and $7 postage. The product sold within 10 minutes, with 2 more sold overnight. Today, he is running a $1+ million multi-channel business with 4 employees and an ever expanding warehouse. From his humble start on eBay to creating one of the most popular online destination for quality fishing gear in the country, Paul has been embracing the huge opportunity that ecommerce offers and jumped in for the ride to become one of eBay most successful entrepreneur in the last few years. He is now seen as an ambassador among the eBay community, and is passionate about helping other entrepreneurs embrace the online opportunity like he did. He has also recently started a second online business, ShopGator, a digital aggregation company designed to help existing businesses sell through a professionally managed eBay store or through other ShopGator’s trusted channels.

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