Paul Hugh-Jones Photo

Paul Hugh-Jones

Consultant to the professions on growth strategy, brand and client development, Beaton Capital


Paul is a partner at Beaton who provides market research, consulting and advisory services to the professions.

He has 25 years international brand strategy and customer engagement experience.  He has led global brands for Mars, British Airways, and served as global marketing director of Bacardi and Southcorp wines. He successfully transferred his strategic marketing and client skills from B2C to B2B and professional services, becoming CMO at international law firms King & Wood Mallesons and Ashurst. At Ashurst, Paul led the global brand strategy development following the merger with Blake Dawson. He is experienced in combining brand strategy and business strategy as a source of competitive advantage; and to turn business strategy into brand and client experience at global and local levels.

Paul is a director of APSMA – the Asia Pacific Professional Services Marketing Association. He has a BSc (Hons) from Reading University, UK and an Executive MBA from Darden Business School, West Virginia.

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