Get your skills fit with our Let's Get Technical event series. March 11-27

Build your AI-ready workforce with insights from our State of Tech Talent 2025 report.

    Get More Info
    Pam Grossman Photo

    Pam Grossman

    Visual Trends Director, Getty Images

    New York City

    As head of the North American Creative Research team at Getty Images, Pam studies visual culture, and uses custom-designed forecasting methods to drive the global creative imagery plan for gettyimages.com.  She also oversees the Getty Images Lean In Collection, a partnership with Sheryl Sandberg’s female empowerment non-profit, LeanIn.Org, which aims to break down gender stereotypes and use the power of imagery to change perspectives and promote equality. 

    Pam frequently presents her research on commercial imagery at various Fortune 500 companies, global agencies, and conferences: Google, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation, BBDO, JWT, Ogilvy, MetLife, Bank of America, Fidelity, Cannes Lions, SxSW, and The Atlantic’s New York Ideas Conference.  She and her work on the Getty Images Lean In Collection have been featured in such outlets as The New York Times, AdAge, Wired, Buzzfeed, Fast Company, The Washington Post, The Seattle Times, The British Journal of Photography, Mashable, Jezebel, CNN.com, and on BBC News, CBS This Morning, and the NPR shows Morning Edition and Here and Now.   

    In 2014, Pam was named one of Marie Claire’s "20 Women Changing the Ratio" for their 20th Anniversary issue.  The Getty Images Lean In Collection was a recipient of an International Center of Photography 2015 Infinity Award.

    Pam is a graduate of New York University with a degree in Cultural Anthropology.

    Upcoming Courses

    Previously (1)

    Want to teach at ga?

    Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time
or part-time.

    Learn More