Pam Grossman Photo

Pam Grossman

Visual Trends Director, Getty Images

New York City

As head of the North American Creative Research team at Getty Images, Pam studies visual culture, and uses custom-designed forecasting methods to drive the global creative imagery plan for  She also oversees the Getty Images Lean In Collection, a partnership with Sheryl Sandberg’s female empowerment non-profit, LeanIn.Org, which aims to break down gender stereotypes and use the power of imagery to change perspectives and promote equality. 

Pam frequently presents her research on commercial imagery at various Fortune 500 companies, global agencies, and conferences: Google, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation, BBDO, JWT, Ogilvy, MetLife, Bank of America, Fidelity, Cannes Lions, SxSW, and The Atlantic’s New York Ideas Conference.  She and her work on the Getty Images Lean In Collection have been featured in such outlets as The New York Times, AdAge, Wired, Buzzfeed, Fast Company, The Washington Post, The Seattle Times, The British Journal of Photography, Mashable, Jezebel,, and on BBC News, CBS This Morning, and the NPR shows Morning Edition and Here and Now.   

In 2014, Pam was named one of Marie Claire’s "20 Women Changing the Ratio" for their 20th Anniversary issue.  The Getty Images Lean In Collection was a recipient of an International Center of Photography 2015 Infinity Award.

Pam is a graduate of New York University with a degree in Cultural Anthropology.

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