Marketing
Atlanta’s Music Marketing Strategy
During this conversation, we’ll uncover the unique marketing strategy behind the success of Atlanta's music scene.
Pablo DeLaO
Product Analyst, Nielsen
Atlanta
Pablo DeLaO is a proud alumnus of Georgia State University and music business nerd. He discovered he had a passion for this industry after working for Universal Music Group in college helping acts like The 1975, Alessia Cara, and 2 Chainz work their magic. Currently, he is a product analyst at Nielsen building products that aim to empower media giants in their diversity and inclusion commitments. When he isn't at a festival or concert, he can be found in the gym or with friends probably talking about music.
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