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Oscar Llarena

UX leader at IBM partnerworld, IBM


In addition to my current and ever maturing career in UX for various reputable advertising agencies, my technical background with industry leaders such as IBM, Harcourt Publishing and Crispin Porter + Bogusky has immensely diversified my experience and my approach. Those incredible professional opportunities along with a growing interest in the creative process evolved into a passion for User Experience.

I thrive on finding harmony between the experiential opportunity and the creative process. It is a career goal to live beyond the cutting edge of the marriage between the on and offline. I pride myself on taking an unbiased approach; seeing things from both a technical and client perspective. My goal is always to find a solution without compromising the integrity of the client goals as well as the creative concepts. With a job focused around user interactions, my meticulous attention to detail allows me to create and improve each detail within the relationship between the consumer and brand or brand experience.

UX does not end online. Every touch point is an opportunity to affect and engage the consumer and further strengthen the relationship between that customer and your brand.

Throughout my 9+ years in advertising, I have been able to work on prestigious clients such as UPS, Allstate, 7Eleven, Volkswagen, Burger King, Dominos, L.L. Bean, Coke Zero, Shiner, Costa Del Mar and many others.

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