How to Generate New Press for Your Startup
Too new to afford a publicist, but still have a story to tell?
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Los Angeles
Nicole Jordan is a marketing and communications professional with 15 years experience in the line of fire. Having started her career in Silicon Valley during the boom, she has in-depth experience launching and maintaining marketing programs for companies that play in the space where digital media, the web and consumer products converge. She’s been on all sides of the table, logging nearly 10 years at top-tier PR agencies, running her own consultancy, overseeing marketing and communications program from the inside, and now leading the charge for clients at her firm, Radix Collective.
The majority of her career has been focused on defining and building PR and communications programs for start-ups – but Nicole has also helped redefine the Los Angeles marketing community with her keen understanding of the growing tech market in Southern California. Her expertise spans mesh networking, consumer electronics, e-commerce, standards organizations, mobile content, venture capital, consumer behavior, Internet advertising, social networking and entertainment. She’s worked with all shapes and sizes of companies, including Apple, PriceGrabber.com, HP, Clearstone Venture Partners, deviantART, the Rubicon Project, ThisNext.com, Firetide Wireless and Webshots, to name a few.
Nicole regularly speaks at industry conferences and with media regarding the converging worlds of PR, communications, branding and marketing
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