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Nicole Baez

Manager, Marketing Strategy & Analytics, SapientNitro


During her career, Nicole has delivered actionable data strategies and insights for clients in travel, automotive, luxury and big-box retail within digital agencies, start-ups, and fortune 100 organizations. She has lead multi-platform and multi-device data solutions to drive effective customer acquisition and data stewardship. Her expertise is centered in optimal user-experience driven by iterative data collection and testing. She also volunteers with non-profit organizations to build " technology esteem" for young girls such as Blackgirls Code and Girls in Tech Dominican Republic.


  • Certified Adobe Business Practitioner
  • Analytics strategy and tracking solution implementation
  • Data visualization
  • Testing and Optimization
  • Responsive design analytics and reporting

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