Marketing
Brand in a Day
Making people care is hard. Spend a day learning, debating and crafting the building blocks of a brand that people will actually care about.
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Neil Bedwell
Founder, Local Industries
Atlanta
A digital-native and strategic leader with 14 years running work, teams and businesses in London, Amsterdam and San Francisco. Most recently, Neil led digital strategy and content for Coca-Cola's Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brasil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships. He made the leap to entrepreneur earlier this year, launching Local Industries, a strategic growth consultancy, working with a diverse range of clients including the Philadelphia Museum of Art and Coca-Cola’s Sustainability Group. Neil is an advisor to multiple start-ups, a General Assembly Instructor and a regular keynote speaker on brand-building and marketing innovation in the social age. Before all that, Neil trained as a race engine designer for Benetton F1 and ran a digital film start-up.
Upcoming Courses
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