When not teaching at General Assembly, Nate Jaffee is the Head of the Brand Strategy at the creative agency Praytell. Nate earned his MBA from Duke University and has a decade of experience leading brand strategy and digital marketing efforts for global brands with a focus on millennial and cultural marketing. He was Director of Strategy for PUMA North America where he oversaw the company's entry into the action sports and outdoor categories and restructuring of its lifestyle and fashion business unit. Before PUMA, Nate was a Brand Manager at PepsiCo, where he led influencer, digital and social marketing for the Mountain Dew brand when it was named to AdAge's Digital A-List in 2010. Nate also has experience in the startup space, leading Business Development efforts at the Austin-based social media startup Mass Relevance and at the basketball sneaker company AND 1, where he led international marketing.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.