Mike Schneider—aka SchneiderMike—is the VP of Marketing at Skyhook, a local Boston-based company changing the world with location and context. Mike lives at the collision of technology and creativity, and has over a decade of experience in system architecture and backend development. He took that experience to the advertising world where he built and ran technology, social, mobile, content and analytics groups. Mike is a data junkie bent on finding the perfect combination of tech, brand, story and creative. He co-wrote the book Location Marketing for Dummies and has been published in the Harvard Business Review.