[IN-PERSON] Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.
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Sydney
Mike is a Product Innovation Consultant at ThoughtWorks, where he works with clients to explore and define viable products for production. Products can be anything from a digital product through to a complex service involving the orchestration of many products.
Clients of note include Commonwealth Bank of Australia, NineMSN, MTV, BresicWhitney as well as start-up, Benojo. His experience spans the private and public sector managing digital projects and providing creative strategy.
Mike leads the local chapter of the Interaction Design Foundation, and is also a Thinking Instructor with the School of Thinking.
He considers Product Management to be like playing in a jazz band, demanding the ability to play with the band and break out into a solo as required in a context of high ambiguity.
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