Michael Lazerow is a serial entrepreneur who has founded several successful media companies. Most recently in 2007, Michael co-founded Buddy Media, Inc., a privately held company that offers some of the world's largest brands social media solutions. Michael served as chairman and CEO before the company was sold to Salesforce.com on June 4, 2012.
While attending Northwestern University, Michael founded University Wire (now owned by Columbia Broadcasting System (CBS)), a network of more than 700 student-run newspapers. He later founded GOLF.com, which was purchased by Time Warner's Time Inc. division in 2006. Subsequent to the 2006 acquisition, Michael joined Time Inc. as General Manager of GOLF.com and GOLFONLINE.com. Michael also sits on the boards of Savored and Saving Star.
Michael lives in New York City with his wife, Kass, who serves as Buddy Media's COO, and their three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in Journalism.
YouthNation: Why Youth Culture Owns The Future Of American Business
A Fireside Chat with Matt Britton, Founder & CEO, MRY & author of YouthNation. Moderated by Michael Lazerow, CMO of SalesForce Marketing Cloud & Founder of Buddy Media