Michael currently manages analytics across all digital media campaigns for Universal Pictures and Focus Features and has been analyzing the effectiveness of digital advertising for just about five years across a number of the largest entertainment, gaming and travel brands. Michael has a passion for data, and finding stories in noisy and fragmented data sets, that was discovered through a good deal of luck – he stumbled into a digital media analytics position without even knowing what a pivot table was in excel and never looked back.
Michael is a General Assembly alumnus having completed the Data Science course over the summer of 2014 to learn more about enhanced analytical techniques and how to apply them to a real set of data. He genuinely believes that the course has altered how he approaches his job on a daily basis since the day he signed up, knowing he would have to google nearly everything mentioned in class to attempt to make sense of it all.
A tinkerer at heart, Michael loves to cook, play sports, blend random bottles of wine and build websites when he is not obsessing over the perfect formula or data visualization.