Melissa Fato

Creative Director, Melissa Fato

Melbourne

Working in branding and marketing in the property sector for over 15 years, and having the utmost curiosity and respect for design in all of its forms, Melissa has spent much of her career refining my skillset and admiring the psychology of design and brand. It was natural progression for her to study graphic design and further taking a part-time course in digital marketing at General Assembly as part of her journey.

Melissa's passion for the power of brands made her start her own brand/design/social freelance business in 2018 to assist businesses in creating and telling their brand story to their target audience through a strategically crafted identity and thoughtfully created collateral.

Day to day Melissa lives and breathes bringing brands to life - conceptualising and communicating brand stories through quality content so that it is akin to a living being - with personality, culture, vision, emotion and intelligence. Ultimately, connecting with the target audience on an emotional level which is where the magic really happens - client leads, product sales and loyal brand ambassadors.