Beginning Design Thinking
Design thinking is a user-centered rapid prototyping approach to innovation, adaptable to any organization for the creation of products, software, systems, and much more.
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Singapore
Melisa knew that she wanted to be a designer and a storyteller from the age of 4. Her pursuit of art and thirst for new design throughout her life has been a good foundation for her professional career.
People are at the heart of her work; she believes that she has a responsibility to an end-user, and that user-centric, analytical design informs sensitive, engaging and sustainable design solutions. Along with fulfilling user and client needs, Melisa believes that design should add an element of delight and pleasure to the experience of a place or a brand. Melisa creates stories and places for people. She has over 12 years of experience in retail masterplanning, urban analysis, graphics and signage strategy, environmental branding and interior design.
Melisa was awarded a DesignSingapore Council (DSG) scholarship for her master’s degree in Advanced Architectural Studies and became an Associate upon graduation, representing DSG in a number of events, including the ICSID conference of 2009 and London Design Festival in 2008. Apart from strategy and design, she finds joy in paper-craft, like origami, screen-printing and bookbinding.
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