Matthew Capala | General Assembly

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AI Fundamentals
Take individual courses or combine them to build end-to-end AI capability for the modern workplace.
Begin your learning pathway
AI Data Analytics
Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.
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AI & Machine Learning
Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.
Begin your learning pathway
AI Product Management
Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.
Begin your learning pathway
AI Software Engineering
Take individual courses or combine them to master the complete AI software engineering stack.
Begin your learning pathway
AI Experience & Design
Take individual courses or combine them to master the tools and methodologies that power modern AI product design.
About GA
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Begin your learning Pathway

AI Fundamentals

Take individual courses or combine them to build end-to-end AI capability for the modern workplace.

Begin your learning Pathway

AI Data Analytics

Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.

IT Bootcamp

Begin your learning Pathway

AI & Machine Learning

Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.

Digital Marketing

Begin your learning Pathway

AI Product Management

Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.

Begin your learning Pathway

AI Software Engineering

Take individual courses or combine them to master the complete AI software engineering stack.

Begin your learning Pathway

AI Experience & Design

Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

Matthew Capala Photo

Matthew Capala

Founder, Search Decoder

New York City

Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. He is the founder of SearchDecoder.com, and Adj. Professor at NYU, where he teaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post. He has helped many of the world’s biggest brands to spur unprecedented online growth, including Apple, LG, Western Union, Prudential, and many more. He is the author of Amazon best-selling book, "SEO Like I’m 5," and he recently launched his SEO online course available at IWillTeachYouSEO.com.

Matthew Capala Photo

www.searchdecoder.com/

Coming up near you

AI-First Product Management

This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.

AI Workplace Fundamentals

This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.

Data Analytics and Visualization

In this course, the learner will gain a hands-on introduction to data analytics and visualization using SQL and Tableau.

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