With nearly a decade of experience, Matt is a seasoned marketing professional whose career has spanned traditional and digital marketing in retail, education, FMCG and tech. Working both in-house and as a freelance consultant, he has successfully strategised and executed campaigns in both B2B & B2C for organisations large and small.
Currently the Marketing & Communications Manager at Kiandra IT - an Australian tech company headquartered in Melbourne - Matt has spent the last several years with two feet firmly planted in the technology scene. With a passion for the latest technology and a background in front end development, Matt works fluidly between creative and technical teams, and has extended his marketing experience into product marketing and digital product management.
A committed ‘Full Stack Marketer’, Matt loves the blend of creativity, technology, and analysis that goes into any project that he is involved with. His typical day contains planning, copywriting, wireframing, reporting, developing, and more planning.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.