Matt Haines runs community at Electric Imp. Electric Imp helps you connect anything to the internet over wifi using their dev kit and API. Founded in 2011, the Imp powers established brands like GE, Quirky, and Budweiser. Matt spends a lot of time re-writing documentation and producing examples that are developer-friendly.
Developer Evangelism Panel
Developers are a market. Developers ignore marketing. So how do you grow a developer-centric product? That’s where Evangelism comes in.