Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation and author of YouthNation, Building Remarkable Brands In A Youth-Driven Culture Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca- Cola, & Visa —to help them connect with today's rapidly evolving and highly elusive consumer. Matt has grown MRY from a one-man startup to a company with over 600 employees worldwide. In 2013, MRY was named “Digital Innovator Of The Year" by Mashable.
YouthNation: Why Youth Culture Owns The Future Of American Business
A Fireside Chat with Matt Britton, Founder & CEO, MRY & author of YouthNation. Moderated by Michael Lazerow, CMO of SalesForce Marketing Cloud & Founder of Buddy Media