Mason believes that great products have great stories. It's a simple idea but something that often gets lost in the digital product space that quickly moves from one magic tool to the next. Story on the other hand is the most fundamental way we come to know the world. Story is how we learn as children and how we are remembered after we are gone. It was with this idea, and a mission to simplify the otherwise complicated digital product space, he opened the doors to Edgar Allan with a mission to help businesses connect the dots of desire and data, user and experience, using story as an first as an input, not just the output, to create products people would want to invite into their lives.
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