Award-winning digital marketing strategist, Marlene has worked in top worldwide advertising agencies for the last 10 years – from Razorfish to GroupM, and DDB both in France and Australia. Coming from a content and branding background, she has a broad understanding of the digital landscape coupled with a deep expertise of the advertising and marketing technologies. In her previous roles, Marlene has helped to maximise the performance and return on investment for iconic and innovative brands in technology, telco, finance, travel and retail.
Now operating as an independent consultant, Marlene brings a unique expertise to the market across creative, media and data solutions using her broad experience in brand strategy and her deep understanding of data-driven marketing. She has successfully developed and managed teams on real-time advertising, digital campaigns, media planning, e-commerce and brand websites, employment branding, and direct marketing.
She speaks multiple languages (French, English, Spanish, Italian and Moroccan Arabic) and has dual citizenship (French and Australian).
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Get Started in Digital Marketing: A Free Class
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.