Mark Yesayian is responsible for guiding the strategic direction of digital campaigns for clients such as Humana, Kimberly-Clark and Vonage. From web strategy and development to social media, search and CRM, Mark plays a key role in keeping the agency at the forefront of finding ways to create digital campaigns through alternative and unexpected channels. With over two decades of marketing and advertising experience and a deep background in online marketing. Prior to joining R2C Group, Mark served as President of Ryan Partnership and has held executive leadership roles in Boston, New York City, and San Francisco, at Digitas, Ogilvy, and MEC/MediaEdge.
Writing Creative Briefs for Better Advertising
Learn the practical skills needed to develop a creative brief that inspires and transports your message for better advertising.