Mark’s 18 years of expertise in brand strategy, brand architecture, naming and name systems, has been used by some of the world’s best-known branding firms. Prior to founding 800 Degrees, an Atlanta-based brand consultancy, Mark headed up the verbal branding practices at FutureBrand and Landor New York, as well as corporate branding for Sterling Brands.
Mark has managed large-scale programs including global repositioning and brand architecture development, as well as numerous naming and renaming assignments for clients such as Boston Scientific, Coca-Cola, General Motors, J&J, Microsoft, Proctor & Gamble, Turner Broadcasting, and Visa
Mark was recently an adjunct instructor at Emory University’s Goizueta School of Business and is a frequent guest lecturer at the University of Virginia and Virginia Commonwealth University’s Brand Center.
His branding insights have been reported by such media outlets as AdvertisingAge, Brandweek, BusinessWeek, CNBC, USA Today, Automotive News, Atlanta Journal-Constitution, Atlanta Business Chronicle and Richmond Times-Dispatch
Building a Future Proof Brand
Ever wonder how a brand got its name? Uncover the structure of a brand or brand architecture through determining the optimal type of name for your new company or product.