Marcelo Camberos is founder and CEO of ipsy, the world’s largest and most passionate beauty community. The community is centered around the award-winning monthly Glam Bag, a beauty sampling service, which is shipped to over one million subscribers in the US and Canada and is expanding rapidly. ipsy’s Glam Bags unleash a flurry of creative activity, including educational how-to videos created by YouTube’s top beauty stylists. Social content produced out of ipsy’s 8,000 sq. ft. LA studio reaches over 20 million people every month. ipsy was co-founded in 2011 by Michelle Phan, YouTube’s biggest beauty stylist, with a mission to inspire women around the world to express their unique beauty.
Prior to joining ipsy, Marcelo was part of the team that launched Funny Or Die, where he served as Vice President of Business Development and Managing Director International. Marcelo began his career in private equity at JPMorgan Partners. He graduated from Duke University and the Graduate School of Business at Stanford University.
500 Startups + General Assembly: Video as a Viable Growth Channel
This panel discussion will feature founders & senior execs from companies that have driven growth through video & are working on defining the future of video-driven growth.