Maci Peterson Photo

Maci Peterson

Founder and CEO, On Second Thought

Washington, D.C.

Maci Peterson, the CEO and co-founder of On Second Thought, is a DC-based entrepreneur with roots in Chicago. In 2015, she was named "Tech’s Newest Innovator" by Essence Magazine and recognized among Washington Business Journal’s "40 Under 40". On Second Thought won First Place at SXSW's annual pitch competition #StartupOasis in 2014, was named "The Texting Savior" by AT&T, and was recently named a Top 10 finalist in the Women Who Tech Startup Challenge, in partnership with Craig Newmark of craigslist and Fred and Joanne Wilson. Before launching On Second Thought, Peterson was a brand manager at Marriott International and a marketing strategist for The Root. Peterson received her Bachelor of Arts in public relations and advertising from Chapman University.

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