Lucio is marketing and business strategist consultant, lecturer in Artificial Intelligence and Digital Marketing at RMIT, public speaker and former founder and MD of digital agency theonlinecircle.com.
He is also an adventurer, having gone from Buddhist temples in China to the heart of a humanitarian crisis in a refugee camp as a volunteer. Lucio worked for McCann-Erikson, Lowe Lintas, MRM and Ogilvy. In 2011 he co-founded Online Circle Digital.
He worked with clients like Mercedes-Benz APAC, P&G, MINI, Renault, Chevrolet, Vicinity Centres Retail, Target Australia, Unilever, MasterCard, Mondelez, Parmalat, Kraft Foods, Schweppes, Purina/Nestle, Cadbury, AGL Energy, and Cadbury NZ and The Warehouse Group NZ.
He graduated in Law, with an MBA and Certificate in Psychology, Game Theory (Stanford) and Artificial Intelligence (MIT Sloan). Lucio has lifelong alumni from “The Marketing Academy". During his career, Lucio was elected by public vote as one of the top 100 most influential Online Marketers in the world by Marketing Today and he has judged international awards like AME, MB Awards and the NY Festival.
Lucio is Advertising Week Australian ambassador, having gone as a speaker on a world tour with the largest advertising and marketing event in the world.
In 2019 Lucio sold his digital agency and since then has been consulting, lecturing and presenting for audiences in Australia, Hong Kong, Mexico, Europe and New York on the topics of:
• Artificial Intelligence in Marketing
• Strategy in Marketing
• Resilience and Leadership
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Advertising Week APAC Briefings: 5 Things in FMCG
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Social Media Influencers: Market Your Brand to the Masses
General Assembly have teamed up with TRIBE to present a panel discussion around 'Authentic Advocacy'- the relationship between brands & influencers to boost your brand's exposure.
Cannes Lions 2018: Winners In Review
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Building The Marketing Machine: Automation Tools And Trends
We've assembled a panel of industry leaders & innovators to discuss Marketing Automation one of the hottest trends for smart marketers and businesses in 2016.
IWD 2020: Advertising Week Briefings - 5 Things with Female Agency Leaders
Join us for a night of expertise and education with female leaders from the advertising industry - Kimberlee Wells, Gayle While and Georgina Pownall.
Pause Fest x GA Meetup: Tech Trends Report 2020
Join GA and experts from the fields of tech, design and marketing as we discuss the top emerging and ongoing trends for 2020.
Finding Your Future: Forging a Career in Tech & Digital
A panel of top practitioners to give you the low-down on forging a career in digital. Our panel represents a range of perspectives across creative, UX design, tech & business.
Data Driven Social Media Strategy for Business: Expert Panel
Learn how to get the most out of your social media presence by tapping into and analysing the rich source of data it provides.