Liz Gottbrecht Photo

Liz Gottbrecht

VP Marketing, Mavrck


Liz is a brand strategist, writer, and part-time choreographer (in no particular order). In her current role, she applies her unique background in marketing, media, and dance to the influencer marketing industry. While at Mavrck, she successfully coined the term 'micro-influencer' in July 2015, and her work has been featured in Adweek, Ad Age, Recode, The Meeker Report, and Digiday among other leading publications. Her first book, Influencer Marketing Center of Excellence is now available for purchase on Amazon.

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