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Lisa Cheng

Founder, Sheer

After over a decade of living in Europe and New York City pursuing a career in Global Marketing and Product Development for beauty giants Shiseido and L'Oreal, Lisa moved to Hong Kong to realize her dream of becoming an entrepreneur.

Lisa immediately discovered that Hong Kong lacked a proper lingerie boutique which prompted her to right a wrong. Lisa envisioned a place where modern, sophisticated women could discover the joys of wearing beautiful lingerie and look their best from the inside out.

Sheer has since become a lingerie boutique that "real women" deserve, complete with all lingerie solutions from international designer labels and fit expertise.

Previously (1):

The Business of Fashion: An Evening with Elle Lee, Sheer, Jennifer Mak & A Day with Fe

The Business of Fashion: An Evening with Elle Lee, Sheer, Jennifer Mak & A Day with Fe

General Assembly has gathered 4 successful and beautiful ladies in the Hong Kong's fashion industry for a night of candid conversations.

Teach at GA

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