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Prior to joining Sydell Group, Lil was the Corporate Marketing Manager for sbe Entertainment. She focused on digital marketing, website development, email marketing, and content strategy. She launched and was Editorial Manager for the lifestyle blog, The Collection, which resulted in two leading industry awards in 2015.
At Sydell Group, Lil’s primary focus is on the digital marketing and communication strategies and initiatives for current and upcoming Freehand, The LINE, NoMad, and The Saguaro Hotels.
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