Passionate about initiating and innovating, Lidy brings over seven years experience in digital marketing and strategy to the role of Digital Marketing instructor here at General Assembly. She has held roles with specialisation in SEO, SEM, Social Media and Display/Programmatic Marketing, and has worked with big names such as Samsung, Optus, Virgin Mobile, Suncorp, Subaru and Mars on their digital media strategies.
Lidy has recently branched out on her own, having just finished up as Performance Manager at Bohemia Group. She's passionate about inspiring and leading digital marketing growth, and sharing her knowledge!
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Get Started in Digital Marketing: A Free Class
Get an overview on the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.