Li is an Agent & Producer at The Jacky Winter Group, joining the team in early 2014. Towards the end of her studies in Business Marketing & Communications at Monash University, Li started her brilliant marketing career at adidas Australia. She spent five years planning and executing in-store events, retail loyalty programs, social media campaigns and other exciting initiatives which made many people want to get a three striped insignia in their lives.
She spent some time overseas getting involved in the art community of Honolulu and learnt a lot from the international mural and art festival Pow! Wow! Hawai’i. It spawned her insatiable desire to connect artists with clients and creatively influence the visual landscape of the globe. Li spends her days finding the right combination of artists and clients, connecting the two together to launch a wide spectrum of creative projects in a way that’s not only fun, but also a successful process for everyone.
(Photo Credit: Mia Mala McDonald)
Art + Design Entrepreneurship in the Digital Age
In this panel discussion, we unpack how artists & designers have utilised social media and digital technology to increase their influence, reach and exposure for passion projects.