Lennie Beattie

Founder, Content Ark

Melbourne

Lennie Beattie is not a marketer, but she is a very proud content strategist with 20 years' experience planning, creating and managing online content. Lennie has helped many organisations – large and small, public and private – conquer complex content problems, create meaningful content for their customers, and put processes and people in place to maintain it. Lennie's equally at home with audits, workflows and content management systems as she is with words.

In 2011, Lennie founded Content Ark. Tired of wading through poorly planned and executed content, Lennie decided to do something about it. Taking a steer from similar companies in the USA and the UK, Content Ark became one of the first content strategy consultancies in Melbourne. Lennie is also the organiser of content strategy conference CSForum 2016, the first of its kind in Australia.

As well as a veteran content professional, Lennie is a qualified project manager, injecting method into what can sometimes seem like an onerous process. She's developed a framework that logically breaks the tasks into bite-size pieces, making way for strategic and sustainable content delivery. Less chaos, more content harmony!