Lee Schneider teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He is the founder of Digital Fundraising School, an online crowdfunding academy teaching media-makers, entrepreneurs and tech visionaries how to succeed at crowdfunding. He runs Red Cup, an online communications agency in Santa Monica. He has more than 20 years experience in film and documentary production. He has produced, written and directed documentaries, television series and specials for The History Channel, TLC, Discovery Health, A&E, Bravo, Food Network, Reelz Channel and others. He has been a producer at Dateline NBC and a writer for ABC’s Good Morning America.