Marketing
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Layne Cox
Head of User Acquisition, Ibotta
Denver
Talented brand marketer with deep knowledge in developing and promoting a brand from inception to national scale. Experience in creating marketing strategies & programs to solve and support key growth opportunities with constant focus on profitability and performance. Successful at working across the full organization developing positive momentum and strategic linkages.
Specialties:
Market Entry Planning, Local Marketing, Brand Management, Strategic Planning, Creative/Concept Development, Media Buying (National & Local), Measuring Offline Channels, Attribution Modeling, Budget/Forecasting, Agency/Client Management, Channel/Campaign ROI Analysis, Budget & Resource Allocation, Marketing Operations, Ecommerce, Tech Startup, and Team Building.
Upcoming Courses
Previously (1)
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