Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
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Denver
Talented brand marketer with deep knowledge in developing and promoting a brand from inception to national scale. Experience in creating marketing strategies & programs to solve and support key growth opportunities with constant focus on profitability and performance. Successful at working across the full organization developing positive momentum and strategic linkages.
Specialties:
Market Entry Planning, Local Marketing, Brand Management, Strategic Planning, Creative/Concept Development, Media Buying (National & Local), Measuring Offline Channels, Attribution Modeling, Budget/Forecasting, Agency/Client Management, Channel/Campaign ROI Analysis, Budget & Resource Allocation, Marketing Operations, Ecommerce, Tech Startup, and Team Building.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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