Layne Cox

Talented brand marketer with deep knowledge in developing and promoting a brand from inception to national scale. Experience in creating marketing strategies & programs to solve and support key growth opportunities with constant focus on profitability and performance. Successful at working across the full organization developing positive momentum and strategic linkages.

Specialties:
Market Entry Planning, Local Marketing, Brand Management, Strategic Planning, Creative/Concept Development, Media Buying (National & Local), Measuring Offline Channels, Attribution Modeling, Budget/Forecasting, Agency/Client Management, Channel/Campaign ROI Analysis, Budget & Resource Allocation, Marketing Operations, Ecommerce, Tech Startup, and Team Building.

Previously (1):

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.