Lauren Lawson-Zilai

External Communications Executive, Goodwill Industries International

Washington, D.C.

Lauren Lawson-Zilai is an external communications executive for Goodwill Industries International, North America’s leader in workforce training and development, job placement and other support services for people looking for employment or career advancement; and those transitioning from dependence on public assistance to self-sufficiency.

Lawson-Zilai is the senior director of public relations and national spokesperson where she oversees the marketing and communications for grant investments totaling nearly $96 million, public relations, crisis communications, influencer marketing, video production, customer service to members of the public, and grassroots consultations. As spokesperson for Goodwill®, she has been quoted frequently in the media including, the Associated Press, the Chronicle of Philanthropy, MarketWatch Radio, The New York Times, The NonProfit Times, and USA TODAY. Lawson-Zilai is a graduate of Goodwill’s Senior Leader Program and holds a certificate in nonprofit board education from BoardSource.

Lawson-Zilai is the recipient of the PR News’ PR Professional of the Year: Association/Nonprofit category, PR News’ Top Women in PR and the Public Relations Society of America – National Capital Chapter’s Diamond and Platinum Awards, for outstanding service to the chapter year after year.