Lauren is a passionate digital marketing manager specialising in strategy planning, data analysis and customer insights. Her vocation is to educate passionate people about digital marketing, pass on her expertise and share enthusiasm for business growth.
She draws on broad experience working as a digital marketing manager and currently manages several brands in numerous industries from travel, arts, retail and healthcare. Lauren has a strong understanding of diverse marketing channels and the acronym soup that follows: SEO, SEM, PPC, Display Media, E-Mail Marketing, Social Media (from Facebook to Pinterest and everything in-between), affiliate marketing, lead generation campaigns, digital partnerships and mobile marketing. Her goal is to share her diversified expertise in customer acquisition, retention, data analysis and strategy formation.
Lauren believes Australia can emerge in the global economy as a strong contender in the digital space. She advocates for scaling the countries digital skill-base and her mission of being a thought leader for driving business growth through digital. She is a keen advocate for General Assembly and is a prior student of GA’s front end development course in 2015. She enjoys merging creativity and technology to create innovative solutions that drive sustainable long term business growth.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.