Lauren oversees the email marketing operations at SalesLoft, increasing inbound leads through the deployment of email communications and drip sequences. With undergraduate degrees in both chemistry and communication, this self-described ‘analytical artist,’ found marketing to be a balance between the two studies. A scientist at heart, Lauren loves the data and analytics that come with marketing, combining technology and processes to measure performance and drive results. Prior to joining SalesLoft, Lauren worked in direct mail marketing at Scheduling Institute. A rare Atlanta native, Lauren loves to see the growth of startups in her hometown. When she isn’t perched behind her Mac analyzing numbers, you can find her running on the BeltLine, volunteering with UNICEF's millennial start-up nonprofit NextGen, or listening to live music around town.
Digital Marketing in ATL: The Secrets To Building Your Personal Brand
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