Laura is a brand strategy consultant and co-founder of the fashion startup, Kirrin Finch. Previously she worked as a strategic planner at Area23 and FCB Health, and as a management consultant at Campbell Alliance. She has helped numerous large and small pharmaceutical and biotech clients to successfully position and launch their brands. Laura is passionate about developing insight-driven brand strategies that lead to inspiring business and creative solutions. She holds a BS in Psychobiology from UCLA and a PhD in Neuroscience from NYU. Laura was born in Scotland and now lives in Brooklyn with her partner and two cats.
Take Control: Developing a Winning Brand Strategy
This class will help you learn the elements required to build a strong foundation for your brand.
Brand Strategy Workshop: From Understanding to Implementation
Create a brand strategy that will allow you to connect with customers and differentiate your company from the competition.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.