Larry is a digital marketing veteran who is currently the UI/UX Director of As One Interactive. Prior his joining into As One Interactive, he led the team in different MNC like L’Oreal, Suntory, PCCW & CSL for driving the Digital Strategy and Integrated Marketing Communications. He was experienced in transforming the brand with integrating the insight driven online and offline initiatives. Apart from his digital career, he is currently the Adjunct Assistant Professor in Hong Kong University of Science and Technology for teaching the Undergraduate Marketing course. Larry holds a Master Degree in E-Commerce from University of Queensland and a B.B.A. (Marketing) Degree from H.K.U.S.T.
Introduction to Mobile Marketing
Get a practical, hands-on introduction to the fast evolving world of mobile marketing.